From October PROFI started merchandising coverage in the cities of Ruse and Stara Zagora. The company is making another expansion of its network, already covering all major cities in the country. The choice of merchandising locations is made on the basis of demand analysis for this type of service, as well as on the basis of the turnover that passes through the sites. According to inside information, the sites that PROFI covers generate over 80% of the turnover in this channel. This is the way to return on investment in merchandising at times and in a very short time.