PROFI Merchandising at the “CROSSING POINT”

Our colleague Hristo Stanev was invited to participate for the second year in the conference of the magazine “Progressive” – entitled “Partnership at the Point at an intersection “

The event took place on June 16-17 in the city of Plovdiv and brought together managers in the trade of fast moving consumer goods.

The Chief Operating Officer of PROFI Merchandising took part in the most interesting part – Discussion Panel, together with Valentin Vassilev, Manager of DM Bulgaria and Evelina Inanova, Executive Director of Vandergeeten.

The purpose of the open discussion was to set out the views of both the chain and the supplier. Merchandising, on the other hand, is the intermediary between the parties, the shared experience from the point of sale provokes many questions and comments from the delegates. “