The fast-paced market through the eyes of PROFI Merchandising

Our colleague Hristo Stanev was a lecturer at a seminar on “The market at a fast pace.” The event brought together sales managers from various branches of trade, who listened with interest and participated in the current topic: “Get to know the chains to love them!”.

In it, Hristo Stanev made an analysis of the strengths and weaknesses of retail chains – major players in the Bulgarian market. The topic covered all the key aspects of the goods path from logistics, through order, merchandising, assortment and promotional activities.