What is an influencer campaign and what are its benefits?

During the winter months PROFI launched a new support for the red wines of Telish . Wine specialist or so. “Influencer” provides competent assistance in choosing wine in front of the shelves of the highest turnover sites of the chains.

Customers tend to consult a representative of the company, because the choice of wine is often associated with characteristics such as varieties, vintages and more. This further raises the level of service to end customers in these sites. Often customers do not find an employee of the store to whom to turn or not receive a competent answer, which may deny them a purchase.

According to PROFI, during the “influencer” campaign, 50% of the customers who visited the wine stand changed their initial opinion and chose the Telish brand, influenced by the specialist.