Our colleague Hristo Stanev was a moderator in the conference of Regal magazine – entitled “Where to now?”
The event took place on October 24 in Sofia and brought together managers in the trade of fast moving consumer goods.
The Chief Operating Officer of PROFI Merchandising was entrusted with the key role of moderating the most interesting part – Discussion “Pros and cons of price promotions”, together with Maya Gerasimova, Marketing Director, Devin, Evgenia Trimi, Nielsen, Krasen Penkov , Commercial Director, Lavena Merchandising, Geno Stoynov, Deputy Manager, National Distributors and Borislav Ivanov, Head of Categories – Management – Fresh Products, Billa Bulgaria
The purpose of the open discussion was to set out the views of both the chain and the supplier. Merchandising, on the other hand, is the intermediary between the parties, the shared experience from the point of sale provokes many questions and comments from the delegates. “