Profi Merchandising “plans to open an office in Skopje, the city with the largest concentration of retail outlets in Macedonia. The idea arose during a meeting of one of PROFI’s clients with its Macedonian trading partners. He explained to his colleagues the benefits of transferring merchandising to an external company to provide the service professionally. The results of this are an increase in its turnover through the channel of retail chains by 30% and a reduction in the cost of own staff. Macedonian traders say that this type of service is not offered to them and initiate contact with “Profi Merchandising”.